Project Assignment: Business Model Canvas
Expedia Group, Inc.
Executive Summary (1 to 2 paragraphs)
This should be 1 to 2 paragraphs providing a brief overview and synopsis of what the rest of the paper is about. You should write this last. The following information should be included in the paragraphs (not bulleted):
1. Company name
2. Segment in which they compete
3. Major competitors
4. What problem do they face
5. What is the evidence of the problem
6. What is the proposed solution
7. How will that solution help solve the problem
Customer Facing
Value proposition.
In this section you will describe the value proposition of your selected company. A company's value proposition is what distinguishes it from its competitors. The value proposition provides value through various elements such as newness, performance, customization, "getting the job done", design, brand/status, price, cost reduction, risk reduction, accessibility, and convenience/usability. The value propositions may be: (i) quantitative - price and efficiency or (ii) qualitative - overall customer experience and outcome.
This value proposition MUST be approved. The entirety must relate directly back to the Value Proposition. It is a critical piece of this section. To accomplish this:
• Use the Mission, Vision, and Guiding Principles of your chosen company to determine a value proposition. If your selected company has many different brands/flags (e.g. Darden = Olive Garden, LongHorn Steakhouse, Yard House, Seasons 52, etc.), then choose ONE of those brands to establish a Value Proposition. You should use the website for that specific brand for the research to determine and write the value proposition.
• Essential components: Relevancy, Quantified Value, and Differentiation - see the value proposition homework for assistance.
Here are some questions you can answer to help you determine this:
• What value does my company deliver to the customer?
• Which one of our customers' problems is my company helping to solve?
• What bundles of products and services does my company offer to each segment?
• Which customer needs is my company satisfying?
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.