Problem
Assume that Mucho Burrito's current distribution channels are going well and that you are the brand's Brand Manager. Based on key trends in the Canadian marketplace, you would like to impress the CEO with a proposal for 2 new distribution channels in order to further grow the business in Canada.
I. What are 2 new distribution channels you would like to propose for 2023 launch in order to expand and grow the business? Map them in the form of distribution value chains and specify if they are direct or indirect distribution channels.
II. What are the trends you are leveraging to propose these channels? You can leverage the recommended reading list in the next slides or any other articles from reliable sources. Remember to cite the sources.
III. What are the upsides and downsides of these 2 proposed distribution channels? How can you mitigate the risks/downsides associated with their downsides?