Problem: Distribution Strategy
This is a group project I only need the distribution strategy
Product: The Company will develop a user-friendly application app that can integrate hotels under the Marriott umbrella to offer their products and services to a pool of customers.
Recommend a distribution plan for the new product.
1) Considering your company's product from a strategic perspective, would you recommend creating a wholesale distribution channel, focusing on retail distribution, or using a multichannel approach that incorporates both wholesale and retail distribution?
2) What types of retailers or wholesalers (or mix of both) would you recommend using?
3) Given your recommended distribution channel strategy, what decisions about the retail or wholesale marketing mix must be made to form a viable retailer or wholesaler marketing strategy?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.