What types of research were done at each stage


1. What types of research were done at each stage? Discuss the strengths of each different type given the stage of the project.
2. Build the management-research question hierarchy for this project.
3. Discuss the choice of an online survey to assess Starbucks' three objectives of functionality, brand fit, and benefits. What are the pros and cons of choosing this survey method?
4. The Duetto Card team turned to Greenfield Online to recruit a panel for one of its online surveys. How might you build a sample frame of appropriate participants for future online or phone surveys?
5. What measurement questions would you use to assess the effectiveness of the Starbucks DuettoTM Visa in a future customer survey?

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