Many people think of Nielsen as only the TV ratings company, but Nielsen provides so much more research data.
Go to nielsen and click on the Solutions tab. What types of research tools are available to assist planners and buyers in making strategic media decisions?
Does Nielsen provide information that is helpful when building a multiplatform campaign?
As you explore, also consider as the media landscape continues to change, what other types of information could Nielsen provide that would be helpful in media planning and buying. Prepare a PowerPoint presentation to share with the class.