Assignment: Understanding The Consumer
• Using the decision-making model, describe the consumer decision-making process for an individual seeking a new primary care physician.
o Go to a local health care system and under "Choose a doctor" (or similar wording allowing a search for physicians associated with that center), search for a primary care physician.
o Discuss how the doctor's information is positioned to make him or her a good choice.
- What types of information are included?
- What types of information do you feel are missing?
- Why do you feel this is important from a marketing perspective?
• Make 2 recommendations for ways to influence that decision at different points in the process.
• How would the health care organization you chose conduct a post-purchase evaluation of your satisfaction with this physician and his or her site?
NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.
Assignment Objectives
Explain how marketing results are gathered and assessed for healthcare organizations
Plan a marketing strategy for a healthcare organization that increases market awareness in a target market
Analyze and differentiate the options offered by multiple marketing research firms to ascertain the best method for gathering customer perceptions about healthcare services and organizations
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.