Problem
i. Should a company's digital strategy differ from its business/IT strategy? Justify your response with quality research and applicable examples.
ii. What types of business value does a digital strategy enable? Include at least two applicable examples in your response. Perform quality research to locate examples of success for a real-world organization.
iii. Perform quality research to find examples of how an organization is using data to develop new products or service approaches in an effort to remain competitive for the future. Describe the relationship between the company's business strategy and data strategy, and explain how that relationship might improve their competitive advantage.