SITUATION
Pansy Ellen Essman is a 48-yearold vandmother vita is chairperson of a company that does 35 million in sales each year. Her company. Pansy Ellen Products. Inc.. based in Atlanta, Georgia grew out of a product idea that Essman had as she was bathing her squealing. squirming granddaughter in the bathroom tub. Hof idea was to produce a sponge Allow that would cradle a child in the tub.
Thus freeing the caretakers hands to clean the baby. From this initial product, the company expanded its product line to include nursery lamps. baby food organizers. Strollers and nook-co baby seats. Essman has seemingly managed her product mix risk well.
However, she is concerned that other the firms founder. Allen Thieme, The company has 100 employees and does 310 million in sales a year.
Like many other firms, Amigo ts faced with increased liability insurance costs. Although Alden is contemplating dropping all coverage, he realizes that the users Managing Growth in the Small Business sources of business risk may neve been Ignored or slighted. Netke
1. What types of business risk do you think Essman might have overlooked? Be specific.
2. Would a Askoeteation assurance program be a good possibility for this company? Why or why not? (Nation 3 What kinds of insurance coverage should this type of company carry?