Problem
Take a cultural group of your choice and derive a psychographic profile, values and lifestyles (VALs), of the group. How did you accomplish your task? What factors did you consider? How accurate do you think the profile is? What products do you think should focus in on the cultural group that is not now currently doing so? What types of advertising mediums would be appropriate?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.