Pick two of the insurance companies noted in the case on Marshall, pp. 411-412. What types of advertising are being used by these insurance companies? Go online and review their current advertising campaign, describe their ads, and then indicate if they are using product, institutional, pioneering, or comparative advertising. Support your selection with examples from their ad campaigns. Write up an Advertising Campaign review of 1,000 words or less in business report format, generically addressed to the company.
Use two of the following: GEICO, Progressive, Allstate or State Farm.
Marshall, G. W., & Johnston, M. W. (2015). Marketing Management: Chapter 13:
Communicate the Value Offering through Elements of Integrated Communication. New York, NY:
McGraw-Hill Education
Textbook is :