Assignment
Chapter 8: International Style "Mid-Century Modern"
1: Questions: Brief Answers
1. Explain Jan Tschichold's critique of The New Typography after 1933.
Where does he design after leaving Germany and how does his typography change?
2. What typefaces are important to the "Swiss Style"? Why?
3. What is the golden age of logos and which designers are involved? Describe a typical logo in the golden age.
2: Short Essay View the "Brockmann" PDF and answer this question (just one paragraph).
Discuss and explain the stylistic differences between the work of Paul Rand (American) and Josef Muller Brockmann (Swiss).
Text Book: Aus der Sammlung des Kunsthauses Zurich by Neuere Schweizer Kunst (18 Aug. - 13 Sept. 1953)