Problem
Nike is debating about doing a survey to assess the brand's perception with college students. They want to conduct research at The University of Tulsa given the large cross-section of individuals and think a survey would be perfect to glean this information.
What type of survey research method would you recommend if they wanted to reach the maximum number of students, and glean the most relevant and accurate insights to help shape the future of their brand and its ability to connect with college students?