Organization 1 Name: _____________________________
What type of strategic approach do they use? Explain.
- Broad Low-Cost Strategy - Wide customer segment by underpricing competitors
- Focused Low-Cost Strategy- Targets subset of mass market
- Broad Differentiation Strategy - Products and services with unique services that appeal to a wide market segment
- Focused Differentiation Strategy - Targets narrow industry niches or customer segment
- Middle Strategy - (best-cost) Offers optimal mix of value and cost
Organization 2 Name: _____________________________
What type of strategic approach do they use? Explain.
- Broad Low-Cost Strategy - Wide customer segment by underpricing competitors
- Focused Low-Cost Strategy- Targets subset of mass market
- Broad Differentiation Strategy - Products and services with unique services that appeal to a wide market segment
- Focused Differentiation Strategy - Targets narrow industry niches or customer segment
- Middle Strategy - (best-cost) Offers optimal mix of value and cost
Organization 3 Name: _____________________________
What type of strategic approach do they use? Explain.
- Broad Low-Cost Strategy - Wide customer segment by underpricing competitors
- Focused Low-Cost Strategy- Targets subset of mass market
- Broad Differentiation Strategy - Products and services with unique services that appeal to a wide market segment
- Focused Differentiation Strategy - Targets narrow industry niches or customer segment
- Middle Strategy - (best-cost) Offers optimal mix of value and cost
Organization 4 Name: _____________________________
What type of strategic approach do they use? Explain.
- Broad Low-Cost Strategy - Wide customer segment by underpricing competitors
- Focused Low-Cost Strategy- Targets subset of mass market
- Broad Differentiation Strategy - Products and services with unique services that appeal to a wide market segment
- Focused Differentiation Strategy - Targets narrow industry niches or customer segment
- Middle Strategy - (best-cost) Offers optimal mix of value and cost
Organization 5 Name: _____________________________
What type of strategic approach do they use? Explain.
- Broad Low-Cost Strategy - Wide customer segment by underpricing competitors
- Focused Low-Cost Strategy- Targets subset of mass market
- Broad Differentiation Strategy - Products and services with unique services that appeal to a wide market segment
- Focused Differentiation Strategy - Targets narrow industry niches or customer segment
- Middle Strategy - (best-cost) Offers optimal mix of value and cost
Compare and contrast three of the organizations.
Describe how at least two of the organizations have shifted strategies over time.