Problem: You recently bought a box of Corona (beer) with a free water bottle promotion (ocean wise). Inside the box is a postcard with a unique promo code and redemption instructions.
Questions:
1. Referencing the Corona packaging above, the business objective is?
2. What type of sales promotion is Corona Using?
3. Oceanwise is a non-profit organization whose mission is to empower Canadians to take action and protect and restore the world's oceans. Why do you think Corona chose this partnership?\