Assignment: Marketing Strategy Paper After Reading
The photo I upload is the requirements for this essay, read it carefully and satisfied all of those! Firstly you need to read the article " Marketing Myopia", you can Google it to read. No more than 2 pages!! For get an A, you need to have 3 outside sources and profound original thinking. Write about marketing cuz this is a marketing strategy class. Try your best plz.
The second assignment: (consumer behavior class)
- Your assignment should be 1 page (single-sided), double-spaced, 12 pt font, 1 inch margins
- Instructions:
In class, we discussed 6 types of perceived risk (performance, physical, social, psychological, time, and financial).
• Perceived Risk: the extent to which a consumer is uncertain about the consequences of buying, using, or disposing of an offering
• Performance risk - will the product perform?
• Physical risk - is it safe?
• Social risk - will it hurt my social standing?
• Psychological risk - does it fit with what I think of myself?
• Time risk - do I have the time to invest in it?
• Financial risk - can I afford it? What happens to my investment if something goes wrong?
Identify a product/service (either a specific product or a product category) that is risky according to at least one of these types.
NOTE: You may not use a product that I gave as an example of risk during class (e.g., google glass, durex, cars, keurig, etc.).
1) What is the product/service (specific product/service or product/service category)?
2) What type of risk(s) are associated with this product/service? Explain.
3) Given the risk(s) you identified, if you were a marketing manager, how could you market the product/service? Hint: we talked about marketing strategies for when the risk is beneficial vs. detrimental.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Paper.rar