Nordstrom: How to Succeed by Selling Just One Shoe
1. What type of retailer is Nordstrom? Describe the characteristics it shares with other retailers of this type.
2. How would you describe Nordstrom's level of service on the continuum from full service to self-service? Why? Give an example of a store that would be on the opposite end of the continuum and explain their differences.
3. Which of the six components of Nordstrom's retailing mix do you think have been the most important to the company's success? Why?
4. What are the primary challenges Nordstrom faces in the current retail climate? How has the competition changed in recent years, along with consumer expectations?