What type of research do you think mcdonalds used, Macroeconomics

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What type of research do you think mcdonalds used

Problem

A. Identify 3 reasons why McDonald's failed in Iceland?

B. What type of research do you think McDonald's used to 'get inside of the heads' of its customers and convince itself that Iceland was a potential market?

C. What might have gone wrong in the market research analysis that forced the closure of McDonald's in Iceland?

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Macroeconomics: What type of research do you think mcdonalds used

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Macroeconomics: What type of research do you think mcdonalds used

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