A small manufacturing firm approaches your office and believes there is a market for handheld tools that are carefully crafted for local markets. After spending two months in Europe, the president of this firm believes that his company can create a popular line of these tools.
1. What type of organization structure would be of most value to this firm in its initial efforts to go international?
2. If the company in activity 1 finds a major market for its products in Europe and decides to expand into Asia, would you recommend any change in its organization structure? If yes, what would you suggest? If no, why?
3. If this same company finds after three years of international efforts that it is selling 50 percent of its output overseas, what type of organizational structure would you suggest for the future?
Use your knowledge about Global Business Environment or organizational structure to answer these 3 questions. Each question should be 70 - 120 words.