What type of multinational strategy is heineken pursuing
Problem: What type of multinational strategy is Heineken pursuing refer to Exhibit 7.3? Why have they chosen this multinational strategy? What are the primary risks and benefits of this strategy, as it could relate to this case?
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What type of multinational strategy is Heineken pursuing refer to Exhibit 7.3? Why have they chosen this multinational strategy?
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Problem: Describe different strategic predispositions a multinational corporation may have.
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