Assignment
Harold Kerzner, PhD (2009). The Tylenol Tragedies. Project Management, Case Studies; Third Edition. Wiley & Sons, Inc. Pages 509-529
Case Study Assignment:
1. What type of leader was David Collins and James Burke?
2. What is the significance of people knowing Tylenol was the product of J&J?
3. What role did communication play?
4. Many surveys of consumers were collected through the tragedy. How was this helpful?
5. (Opinion question) What do you do when there is no time to plan, as a PM, a fully well thought out plan?
6. What contributed to the company's recovery.
7. What, in your opinion, or in the author's opinion, is (at least one) significance of this story from a PM perspective.
8. When answering these questions, please be certain to relate project management processes, concepts, and terms as appropriate.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.