Problem:
Initial public offerings are mature company's entry into public ownership and allow access to shareholder equity. They have traditionally been dominated by investment brokers, but a few recent examples show this is not the only method that can be successful. Do "new" e-commerce enterprises benefit from an auction-style IPO? Or should the tried and true method of investment brokers be retained?
What type of IPO should E-Bay use to take Skype public - a traditional IPO or an online auction?
Some issues to consider:
A. The type of investors Skype likely to attract
B. The lessons learned from Google and Morningstar from their auction IPOs
C. Costs and risks of each type of IPO