What type of intangible asset is this agreement, Accounting Basics

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What type of intangible asset is this agreement

John Thomas has recently entered into an agreement with Longma Inc. under this agreement, John will sell its products using the trade name of Longman in a specific geographical location. What type of intangible asset is this agreement between John Thomas and Longman Inc.?

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Accounting Basics: What type of intangible asset is this agreement

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