Solved: What type of information would you gather before making, Marketing Management

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What type of information would you gather before making

1.Suppose the president of a carpet manufacturing firm has asked you to look into the possibility of by passing the firm's wholesalers (who sell to carpet, department, and furniture stores) and selling direct to these stores. What caution would you voice on this matter, and what type of information would you gather before making this decision?

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