The American Marketing Association (AMA) is the marketing discipline's primary professional organization. In addition to sponsoring academic research, publishing marketing literature, and organizing meetings of local businesspeople with student members, it helps individual members to find employment in member firms. Visit the AMA website at www.marketingpower.com.
a. What type of information is available on the AMA website to assist students in planning their careers and finding jobs?
b. If you joined a student chapter of the AMA, what benefits would you receive?
c. What marketing-mix variable does the AMA's Internet marketing effort exemplify?