Problem
You are the social media manager for a company that has pioneered an innovative new product that makes modular home structures for green living. Their product is an ecofriendly kit that can be assembled into an attractive, dome-shaped home structure by home builders who are certified in this new technology.
While the company does have residential buyers interested in their product, those buyers would need to hire a certified builder to actually assemble the home they buy. In some cases, these builders market these homes to their clients as an option, then buy the materials from your company.
The company also sells to hotel brands in exotic locations who have these structures built as eco-friendly vacation rentals, cabins, or resorts.
i. Which platform(s) would you use to market this product on social media, and why?
ii. Which audience would you target? (Make sure this audience is specific, relevant, includes multiple attributes, and is targetable as described.)
iii. What type of content would you create for your audience on each platform? Instagram, Twitter , Facebook