What type of competitive advantage did steve jobs pursue


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Read "Apple Inc. in 2015" and answer the following questions:

o What type of competitive advantage did Steve Jobs pursue for Apple's PC business, and what type of business strategy did he use to gain that competitive advantage? (Use only the information in the Apple 2015 case to answer this question. No further research is required.)

o Explain what specific value chain activities were implemented by Steve Jobs as part of Apple's PC business strategy and how these actions delivered a competitive advantage for that business.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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