Marketing Problem
Prior to beginning work on this discussion forum, read Chapters 12 and 13 in the Foundations of Financial Management textbook.
For this discussion forum,
a) Discuss the different capital budgeting techniques covered in Chapter 12, incorporating how risk plays into the decision-making process from Chapter 13.
b) Explain the pros and cons of each method and what type of company uses each method.
c) Finally, find a real-life company that has made a capital budgeting decision and discuss the method used. If possible, try to select a company that a fellow student has not already selected.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.