Solved: What type of branding strategy is apple pursuing, Marketing Management

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What type of branding strategy is apple pursuing

Problem

Go to Apple iPhone Web site.

• Describe Apple's marketing mix strategy for its product and its price.

• When would an iPhone be a consumer product & when would it be a B2B product?

• What does Apple do to augment its product?

• What type of branding strategy is Apple pursuing?

• What stage of the product life cycle is the iPhone experiencing?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What type of branding strategy is apple pursuing

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