What type of advertising or marketing techniques


Assignment:

Campaign Paper

You have chosen to run for elected office in the 2020 campaign season. For this project, you must choose to run for a position at the national level (President, Senator, or House member) and complete a comprehensive campaign plan based on the guidelines described below. The overall project involves two components; (1.) a campaign paper, and (2.) a campaign newsletter.

Part I: Paper Guidelines

• Write a paper describing the complete campaign operation you will be conducting for this project.

• The paper must be completed using one of these file types: MS or PDF

• The paper must be a minimum four pages in length (not including the cover sheet and Works Cited page)

• All characters must be typed in Times New Roman using 12-point font.

• All lines must be double-spaced and include one inch margins (top-bottom and left-right).

• The paper must be written in the following order:

1. Cover sheet

  • Your name
  • Campaign Paper
  • Government 2305
  • Date

2. Introduction Paragraph

3. Content

a. What elected position are you running for and why did you choose to run for this position?

b. Provide a summary of your political ideology. (conservatism, liberalism, a combination of both or a different ideology).

c. Name at least four (4) issues and/or actions you will pursue if elected. Include specific proposals for each.

d. How do you intend to raise money for your campaign? What type of advertising or marketing techniques will you use to inform the public of your candidacy? How will you recruit volunteers to assist with the campaign and what types of duties and responsibilities will they be given?

e. What was your overall impression of this project? Did it provide you with a better understanding of the process involved in conducting a campaign? Do you have interest in running for office in the future? Why or why not?

4. Conclusion Paragraph

5. Sources/Works Cited Page: The paper must include a minimum of five sources and be documented within the paper using MLA (Modern Language Association) guidelines. Also, the sources must be fully documented on a "Works Cited Page."

6. The following sources are prohibited for use in the paper: Wikipedia, the class textbook, and using the same source more than once.

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Business Law and Ethics: What type of advertising or marketing techniques
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