What type from the text of corporate image advertising is, Operation Management

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What type from the text of corporate image advertising is

As more and more companies engage in corporate image advertising, they use this form of advertising to achieve a variety of objectives. Using the play list for Chapter 17, answer the following questions:

1. What type (from the text) of corporate image advertising is being employed?

2. Why would each of these companies use corporate image advertising (explain individually)?

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