What two aspects of a companys profitability are measured


1. What two aspects of a company's profitability are measured by profitability ratios?

2. What are the two major categories of stockholder ratios?

3. Dupont analysis breaks down return on equity into what three components?

4. Why must you analyze the accounting policies of a company when performing financial-statement analysis? Provide an example of how knowledge of accounting policies would affect your analysis of inventory.

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Finance Basics: What two aspects of a companys profitability are measured
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