Marketing Assignment
Write a 3 pages paper for a case analysis dicussing only two points below:
There is the outline summery..
1- Overview of Industry and Market - This section provides an introduction and generic description of the industry and the general products that this industry produces. It is important to note that your industry may not be a main industry; it might be a sub-industry (e.g., steel manufacturing) within a main industry (metals and mining).
In (1 page)
- Describe the industry
- Profile the size of the market. What is the current and projected market demand? Is the market growing, declining or stable?
2- Market Attractiveness and Drivers for Change - Assessing market attractiveness requires that important macro environmental trends be identified and understood. The macro environment can be divided into six major components: demographic, sociocultural, economic, regulatory, technological, and natural arenas. (2 pages)
- What trends are influencing demand in the market of interest, whether favorably or unfavorably?
(Note: You do not need to describe all trends in each of the six categories; only the most relevant for your industry.)
- Discuss how the relevant trends in the general environment impact market demand.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Tru-Earth-Healthy-Foods.rar