What traits appear to make individuals most creative


Assignment:

Discussion

Questions 1. What traits appear to make individuals most creative? Are these the same traits that lead to successful inventions?

Questions 2. Can you think of an example of a successful (a) first mover, (b) early follower, and (c) late entrant? Can you think of unsuccessful examples of each?

Questions 3. If a firm decides it is in its best interest to collaborate on a development project, how would you recommend the firm go about choosing a partner, a collaboration mode, and governance structure for the relationship?

Questions 4. What factors should a firm take into account when deciding how centralized its R&D activities should be? Should firms employ both centralized and decentralized R&D activities? Why or why not?

Questions 5. Pick a product you feel you know well. What intermediaries do you think are used in bringing this product to market? What marketing strategies are used by the producers of the product you identified?

Solution Preview :

Prepared by a verified Expert
Marketing Management: What traits appear to make individuals most creative
Reference No:- TGS01882288

Now Priced at $30 (50% Discount)

Recommended (96%)

Rated (4.8/5)