Homework: Brand Personality Presentation
Resource: Consumer Behavior: Building Marketing Strategy, Ch. 10, Brand Personality Grading Guide
Use the organization you chose for the homework.
Create an 8 to 10 slides Microsoft PowerPoint presentation with speaker's notes representing how this organization manages and develops its brand personality, and deliver the following:
1) Find an ad (digital or non-digital) that you feel communicates a strong brand personality. Include this ad in your presentation.
2) Describe that brand personality in terms of the dimensions in Figure 10-2 (p. 369 in Consumer Behavior: Building Marketing Strategy).
3) Describe the various techniques used in the ad (celebrity endorser, user imagery, executional factors, etc.) and how that links to the personality they are communicating.
4) Review what traits you believe are good to have in a brand personality.
5) Analyze how this brand personality impacts competitive positioning.
6) How does this ad impact your belief in the brand or impact your motivation to purchase from this organization?
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.