Homework: HEALTHCARE MARKET RESEARCH ANALYSIS
Unit I
The uninsured healthy and young take good health for granted, are tech-savvy, and have low motivation to enroll in the current health care plan.
• What marketing techniques would appeal to the young and healthy to encourage enrollment?
Unit II
One clinical service line wants to invest in wireless laptops to make record keeping easier, faster, and more accurate. They would like to prepare a successful proposal.
• What tools would you use to gather data for the proposal to make the case for wireless laptops in clinical service lines? Why?
Unit III
Surveys such as the Consumer Assessment of Healthcare Providers and Systems (CAHPS) are based on sound research principles such as with randomized sampling, high response rates, and other systems to reduce bias.
• What are some of the types of bias, and how might bias distort data reporting?
Unit IV
Many health care organizations use the local newspaper, billboards, and more traditional communication as a primary resource when doing a campaign. What other sources of communication could be used, and how would they benefit the organization?
Unit V
Patients are using social media sites now more than ever. Hospitals are using social media channels to answer patient questions and provide immediate customer service. Social media are becoming a part of marketing strategy.
• What are the advantages and disadvantages of using social media in health care marketing?
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.