As the communications director of a new start-up, you are very excited to tell the world that your company is the next best thing to sliced bread. To be successful your company needs to reach a lot of people, very quickly. What are some of the tactics that you would use to spread the word through social media? Old Spice is well known for its use of social media. What tools could you use to understand how effective a campaign is in social media? What trends would you look for to determine that you are reaching the right audience?