P'kolino Case Study Analysis/ Entrepreneurship
Case studies are a great way to apply your new knowledge to a real world situation. This week you will read and interpret the P'kolino case study located in your textbook.
• Chapter Seven Case Study: P'kolino (pages 261 - 304)..
• Case Study questions are on page 304..
Write a 2-3 page paper.
Address the following in your paper:
• Does the business plan tell a coherent and compelling story?
• If not, what would you change?.
• Does the plan capture all of the learning that Antonio and JB have accumulated?
• If not, what would you change?.
• What three questions do you think Antonio and JB need to answer through further planning before they launch the venture?
• Give a thorough explanation of each.
• What are the three strongest aspects of the plan?
• Give a thorough explanation of each.
• What areas need improvement?.
Provide a summary/concluding paragraph
These are the questions that need to be answered in the paper. Thanks