Advertising Assignment
• Analyze peer-reviewed articles related to emotion-based persuasive advertising and content analysis.
• Write a 1,050- to 1,400-word paper by addressing the following:
o What theories have been used in peer-reviewed research when investigating emotion-based persuasive messages?
o What has peer-reviewed research revealed about the implications of emotion-based persuasive messages?
o What type of research methods have been used in peer-reviewed research related to emotion-based persuasive advertising? Why do you believe these research methods were chosen?
o What are the advantages and disadvantages of using content analysis for emotion-based persuasive messages in online advertising?
o Where did your team members agree and disagree on coding and analysis, and why?
o What final conclusions and implications would you draw about your content analysis findings?
o What additional specific research questions and hypotheses might you propose to uncover what you do not know about emotion-based persuasive messages in online advertising?
• Reference at least three peer-reviewed sources in your research for this assignment.
Present the results of your research to the following requirements: 10 x 5 x 10 (No more than 10 Microsoft® PowerPoint® slides, with no more than five lines per slide and 10 words per line). This also includes a summary slide.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.