Homework: Advertising Storyboard
It is well established that many Americans and individuals throughout the world had varying opinions related to the COVID-19 vaccines. It is also well established that minority communities received fewer vaccine vials, less education on the virus and vaccines, and ultimately fewer inoculations. As such, increasing the level of education and inoculations in minority communities is of critical importance and has been added to the initiative.
Imagine that you have been asked by the American Ad Council to join a team to produce a public service announcement (PSA) that would either help minority adults ages 19 to 50 who are aware of the vaccine but refuse to be inoculated, or would increase minority community education on the severity of the COVID-19 virus and the important role the vaccine serves in protecting the community. Using a fear appeal approach coupled with the precaution adoption process model (PAPM), design a PSA.
You will create a two- to three-page storyboard using the attachments for this homework to cover the highlights of your proposed PSA. You do NOT have to produce the video.
In your storyboard,
o Analyze your approach in terms of what theoretical constructs you are trying to affect.
o Analyze the stages of the PAPM your target audience is in.
o Assemble and describe the activities and messages that would be implemented to create effective behavior change.
o Explain a rationale for your choices.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.