Developing a Marketing strategy
Choose a company
Perform a SWOTT analysis, placing particular emphasis on long-term trends affecting the company chosen by you.
Create a (new) mission statement, placing particular emphasis on what the competition is doing. Include the following elements in your statement:
Customer orientation
Service category
Scope or direction
Core competency
Measurability
Present your analysis as a 2-page report in a Microsoft Word document formatted in APA style.
On a separate page, cite at least three peer-reviewed sources using APA format.