International Marketing
VISA Interactive Exercise and Positioning and Information Technology. Review the E-activity and the positioning strategies of the textbook. Respond to these questions:
1. Choose a company, and describe the target market for products sold by the company.
2. Briefly explain why that target market is a good fit for the company's marketing strategy.
3. Describe the positioning of the products that the company sells (ie. high end, middle class, low end).
4. Briefly describe what the company should do to help increase sales.