What the arguments for and against using existing brand name, Marketing Management

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What the arguments for and against using existing brand name

Marketing Problem

For this problem, you will explain what the arguments for and against using existing brand names on the Web are. Why would a company not want to use their existing brand name for a product on the web?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: What the arguments for and against using existing brand name

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Marketing Management: What the arguments for and against using existing brand name

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