What testing and exploration techniques might be utilised


Develop, in consultation where appropriate, an innovative idea that could be applied in the organisation for which you work or any other business organisation. This idea need not involve major changes-small changes can often have very beneficial effects. It must, however, add value.

Describe your proposed innovation and explain:

  • Why it is innovative
  • What type of innovation it is
  • How it will be of benefit to the organisation
  • What value it will add
  • What impact it will have on the staff in the organisation-both direct and indirect

What testing and exploration techniques might be utilised in order to determine whether your idea can be applied? Draw up a plan or schedule for the purpose of examining, testing, evaluating and refining your idea. (1-2 pages)

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Marketing Management: What testing and exploration techniques might be utilised
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