(1) Choose an industry and a B2B vertical market maker that interests you. Investigate the site and prepare a report that describes the size of the industry served, the type of Net marketplace provided, the benefits promised by the site for both the suppliers and purchasers and the history of the company. You might also investigate the bias (buyer versus seller), ownership (suppliers, buyers, independents), pricing mechanism(s), scope, focus, and access (public versus private) of the Net marketplace.
(2) What technologies and techniques are employed by location-based mobile marketing and why is local mobile attractive to marketers?