What target market can marketers access through this, Project Management

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What target market can marketers access through this

iVillage is an example of an online community. Explore the content of this website at www.ivillage.com.

a. What target market can marketers access through this community?

b. How can marketers target this community to market their goods and services?

c. Based on your understanding of the characteristics of e-marketing, analyze the advertisements you observe on this website.

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