The LEGO company has been making toys since 1932 and has become one of the most recognized brand names in the toy industry. With the company motto "Only the best is good enough," it is no surprise that the LEGO company has developed such an exciting and interactive website. See how the company promotes the LEGO products as well as encourages consumer involvement with the brand by visiting www.lego.com.
a. Which type of advertising is LEGO using on its website?
b. What target audience is the LEGO company intending to reach?
c. Identify the advertising objectives that the LEGO company is attempting to achieve through this website.