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What survey research objectives would act

Assignment:

1. What survey objectives would ACT have in asking colleges how they use its essay test? What objectives would Kaplan have for its survey research?

2. If you were a marketer for the College Board (the SAT's company) or ACT, Inc., what further information would you want to gather after receiving the results described here?

3. What sources of error or response bias might be present in the surveys described here?

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