1. What suggestions would you offer to Coke about its global organizational structure and control?
2. Search Coca-Cola’s corporate website to better understand the company’s current organization within Europe. What does the current organization structure suggest about Coca-Cola’s decision to localize control in Europe?
The answers to these two questions are found in the textbook that is listed below on page 531.
Gillespie, K. and Hennessey, H. (2016). Global Marketing (4th ed.). Taylor & Francis.