QUESTIONS
1. When GaGa began adding novelty bars in new flavors, what was the effect on the width and depth of its product mix? [See Section 11-3 Product Line and Product Mix.]
2. Do you think GaGa's SherBetter pints and bars are likely to follow the product life cycle of traditional ice cream products? Explain your answer. [Refer to concepts from section 11-4 Product Life Cycles and Marketing Strategies in your response.]
3. What suggestions would you make to Jim King to develop the GaGa brand on a shoestring budget. [Refer to concepts from section 11-6 Branding in your response.]