Problem:
Imagine you are a marketing consultant brought in to help a company who has a product that is so successful they cannot keep up with customer demand.
Required:
Questin 1) What questions would you ask and what suggestions would you offer for handling this problem/opportunity?
Include in your discussion a statement on opportunities for integrating with other businesses (creating channel relationships) and for managing supply chain and logistics to keep up with demand and still maintain a high standard of quality for the product. Explain the solution in detail.